Antsomi CDP 365 Manual for Beginners | Decoding 360-Degree Customer Profiles

Introduction

Welcome to Antsomi CDP 365! This manual is designed to help you take your first steps towards leveraging customer data for personalized marketing activities.

You might have heard the phrase, "the value of a CDP (Customer Data Platform) lies in understanding customers 360 degrees," and perhaps you're not entirely sure what that means in practice. A CDP is a powerful tool that aggregates online and offline behavioral data for each individual customer, allowing you to grasp their complete "overall picture."

This process of "deeply understanding one individual customer" is, in fact, incredibly important. This foundational individual understanding is precisely what enables us to then analyze hundreds, thousands, or even tens of thousands of customers collectively, identify common behavioral patterns, segment them into specific groups, and ultimately achieve large-scale personalization tailored to every customer.

In this manual, we will illustrate how Antsomi CDP 365 meticulously analyzes the behavior of a single fictional customer (John) to uncover his underlying needs and interests. This "understanding of an individual customer" will be your initial and most crucial step towards mastering the full capabilities of a CDP.

Through this manual, you will become proficient in Antsomi CDP 365 operations, gain your first successful experience, and overcome any initial apprehension towards the tool!

Decoding 360-Degree Customer Profiles

At its core, a Customer Data Platform (CDP) unifies customer data collected from both online and offline sources to construct a comprehensive 360-degree customer view. This enables businesses to understand the nuances of customer behavior and act upon these insights 24 hours a day, 365 days a year.

Let's use the profile screen of our fictional customer, "John," as an example to decipher his actions on the site and the insights that can be gleaned from them.

Step 1: Accessing John's Profile Screen

First, begin by accessing John's customer profile.

• 1️⃣

  After logging into Antsomi CDP 365, navigate to the "Profiles" module from the left-hand menu. Then Select "Customers." This section allows you to manage customer data identified by attributes such as phone numbers or email addresses.
  
• 2️⃣

  Use the search bar to type "John" and locate his profile.
  
• This profile serves as the central hub for John's 360-degree customer view.
  

Step 2: Tracing John's Behavioral History Chronologically

John's profile screen chronologically records all his actions as "Events," from his time as an anonymous visitor to becoming an identifiable customer. Each event is enriched with detailed information, referred to as "Event attributes," such as page names or customer IDs. Let's examine his actions one by one.

Step 3: What Can Be Deciphered from John's Profile

By reviewing John's behavioral history, we can gain several crucial insights:

• 🔍
  Initial Interests and Behavior Patterns:
  John shows interest in "new products" and may be a deliberate buyer. His re-engagement after cart abandonment suggests that a gentle nudge can often lead to a successful purchase.
• 📧
  Effective Channels:
  The purchase was prompted by a personalized reminder email, indicating that email is likely an effective communication channel for John.
• 📊
  Understanding Customer Lifecycle Stage:
  John's journey progressed from an anonymous visitor to a lead, and then to a purchaser. This data helps identify his current stage within the "customer lifecycle."
• 🔗
  Opportunities for Related Products:
  The simultaneous purchase of "Product B" and "Product C" suggests these products are either related or that John has an interest in multiple items within the same category.

These insights go beyond mere individual behavior records. By unifying customer data and providing a 360-degree customer view, Antsomi CDP 365 allows for the comprehension of John's complete profile, enabling a deep understanding of his needs.

Step 4: Turning Insights into Action – Achieving Personalization

The insights gleaned from John's profile form a fundamental basis for future marketing endeavors.

• 💡 For instance, the next time he visits the site, you can display a pop-up recommending related products he previously viewed but did not purchase, or complementary items for "Product B" and "Product C."
• 🎁 During his birthday month, a personalized email featuring a special coupon can be sent to him.
• 🚀 These personalized experiences are delivered across omnichannel touchpoints such as websites, mobile applications, email, and digital advertisements through Antsomi CDP 365's Marketing Hub, thereby fostering customer engagement and driving growth.

Conclusion: The Story Data Tells

Antsomi CDP 365 transcends mere data collection; it empowers you to decipher the unique story of each individual customer from their data. By analyzing John's profile, we have gained a clearer understanding of his preferences and the most effective ways to engage with him. This 360-degree customer view will serve as a robust foundation to transform your business into a data-driven enterprise and deepen your relationships with customers.

You are now prepared to achieve your first success with Antsomi CDP 365. We encourage you to leverage this powerful tool to unlock your customers' stories and propel business growth!