Beyond the Click: Why Landing Page Optimization Matters, Vol.2

Introduction

Vol. 1 explained how important Landing Page Optimization (LPO) is in digital marketing and the current situation where its potential is not fully utilized by many companies.

In Vol. 2, we will specifically introduce how Antsomi CDP 365 (Customer Data Platform) can solve these issues and effectively achieve LPO, thereby supporting CVR optimization.

Chapter 1: Antsomi CDP 365 - A Powerful Partner to Accelerate LPO

Antsomi CDP 365 is a powerful platform for CDP sellers and end users to overcome fragmented data and organizational silos and practice data-driven LPO.

Integrated Solution Beyond Division of Labor Antsomi CDP 365 integrates advertising operation data and website behavior data, making it possible to understand LP performance in real time. This allows CDP sellers to identify LP issues based on data and make evidence-based improvement proposals. It becomes possible for advertising teams and web teams to collaborate and have a common goal of optimizing the entire customer experience.

Easy Operability to Compensate for Skill Shortages Antsomi CDP 365's interface is intuitive and easy to use, allowing even those without specialized web production knowledge to easily make LP design changes and set up A/B tests. This enables advertising operations personnel to proactively engage in LPO, reducing the need for requests to and coordination with specialized teams.

Seamless Collaboration Between Ad Creatives and LP Antsomi CDP 365 visualizes which ad creatives lead to which LPs and what kind of conversions they result in. This makes it possible to maintain consistency in messaging between ads and LPs and improve the user experience. For example, it is possible to dynamically reflect keywords or messages used in ads in the LP headline.

Data-Driven A/B Testing and Effectiveness Verification Antsomi CDP 365 is equipped with advanced A/B testing functions that can measure and analyze the effectiveness of various LP elements (catchphrases, images, CTA buttons, forms, etc.) in real time. Designed to obtain significant data even with low traffic, it supports rapid decision-making. Furthermore, by additionally utilizing free heat map functions such as Microsoft Clarity, you can visually grasp where users focus on the LP and where they drop off, gaining hints for improvement.

Maximizing Engagement with Web Push Notifications Antsomi CDP 365 is also equipped with a web push notification function, which can prompt re-engagement for users who have left the LP or have not taken specific actions. By delivering personalized messages at the right time, it boosts conversions.

Diverse Expressions Including Slide Banners Antsomi CDP 365 also provides dynamic content display functions such as slide banners, enabling effective communication of multiple messages and offers within a limited space.

Improving Customer Experience Through Personalization By utilizing customer data accumulated in Antsomi CDP 365, LP content can be personalized according to user attributes and behavior history. For example, displaying information related to a specific product on the LP's first view for users who have viewed that product in the past can increase their interest and make it easier to lead to conversion.

Chapter 2: Achieving CVR Optimization with Antsomi CDP 365

By utilizing Antsomi CDP 365, CDP sellers and end users can optimize the entire process from ad inflow to conversion and significantly improve CVR.

Strengthening Collaboration with Ad Banners It becomes possible to utilize the A/B test results of ad banners in LP A/B tests, and conversely, to reflect LP improvements in ad creatives based on data. This allows for consistent messaging across the entire ad and LP, meeting user expectations.

Re-engaging Leaving Users with Web Push Notifications Personalized web push notifications are sent to users who did not convert on the LP to encourage revisits. For example, a reminder like "Have you not completed your purchase? Free shipping available now!" can be sent to users who left items in their cart.

Advanced Practice of Behavioral Targeting LPO By dynamically displaying LP content based on user inflow keywords, browsing history, attribute information, etc., a more personalized experience is provided, leading to improved CVR. For example, users who came from the keyword "BtoB cloud service comparison" can be shown an LP that emphasizes features and pricing plans for businesses.

Realization of Continuous Improvement Cycle By repeating detailed data analysis and A/B testing with Antsomi CDP 365, effective improvement measures can be found, and LP performance can be continuously improved. It becomes possible to efficiently run the PDCA cycle and always provide the optimal LP.

Chapter 3: Antsomi CDP 365 Usage Examples

Example 1: BtoB Software Company Problem: Inflow from paid search ads exists, but the CVR for material requests is sluggish. Utilization of Antsomi CDP 365:

1. A/B testing of LP catchphrases and case studies for each inflow keyword.
2. Displaying an LP that emphasizes the superiority of the company's products to users who searched for competitor product names.
3. Sending a web push notification to users who left the LP: "Limited to those who requested materials! Information on a free demo experience". Result: Improved CVR for material requests.

Example 2: E-commerce Site Problem: High bounce rate on specific product pages. Utilization of Antsomi CDP 365:

1. Displaying recommendations for related products within the LP based on user browsing history.
2. Conducting A/B tests to display different offers for first-time visitors and repeat customers.
3. Sending a web push notification to users who are hesitant to purchase: "Just a little more for free shipping! Recommended products here". Result: Improved CVR for product purchases.

Conclusion

If you want to pursue true results in digital marketing, optimizing landing pages in parallel with ad creatives is essential. Antsomi CDP 365 solves the challenges that have hindered many companies from engaging in LPO and enables data-driven, efficient, and effective LPO.

By utilizing Antsomi CDP 365, CDP sellers can lead their clients' digital marketing strategies to new heights, and end users can maximize their return on investment.

The LPO revolution starts with Antsomi CDP 365.