How to Succeed with Marketing Automation: Partnership and Strategy, Vol. 3

Introduction 

So, what specific solutions exist to tackle these complex challenges?

In Vol. 3, we aim to answer precisely that question, explaining how Antsomi CDP 365 addresses the common pitfalls of MA implementation, and how collaboration with Hakuhodo DY ONE (the former DAC team) can serve as a “fail-proof compass” to reliably guide your marketing automation to success. 🧭

Chapter 1: Antsomi CDP 365: Solving the Root Causes of MA Failure

Antsomi CDP 365 offers highly effective solutions to the root causes of MA implementation failure, particularly addressing the “data and technological pitfalls” and some aspects of “organizational barriers”. Antsomi CDP 365 is not merely a CDP tool. As a future-oriented, integrated platform, it provides comprehensive solutions to the major causes of MA implementation failure.

The Data Quality Crisis and Building a “Single Source of Truth”

High-quality data is indispensable for MA to unleash its full power. The core function of Antsomi CDP 365 lies precisely in resolving the problems of “data silos” and “dirty data”.

Antsomi CDP 365 is designed to ingest real-time data from every customer touchpoint—including website behavior, CRM data, e-commerce transaction data, POS data, and customer support history—cleanse it, and transform it into a single, unified, comprehensive profile for each individual customer. This centralizes disparate customer information that was previously scattered across various systems, establishing a “Single Source of Truth”.

For instance, an FMCG company managing fragmented customer data can implement Antsomi CDP 365 to integrate these data points. This allows for a real-time “360-degree view” of customer behavior—for example, “Customer A purchased specific skincare products online, browsed related makeup products in-store, and also participated in an SNS campaign.” It is this integrated data that enables MA to achieve true personalization and effective customer nurturing.

Synergistic Effects with MA: Realizing Data-Driven Marketing

Antsomi CDP 365 unleashes its full potential by working in close synergy with MA tools. The rich, reliable, and real-time data provided by Antsomi CDP 365 serves as the “fuel” for the personalized automation executed by MA tools.

Antsomi CDP 365 provides the data infrastructure that allows MA tools to maximize their predictive capabilities. This empowers your marketing activities to evolve from mere automation to intelligent, data-driven decision-making.

Chapter 2: Collaboration with Hakuhodo DY ONE : A Partnership to Avoid Failure 🤝

While Antsomi CDP 365 provides a robust data foundation, the human and organizational challenges—such as “organizational silos,” “lack of strategy,” and “resource shortages”—cannot be solved by tool implementation alone. This is where the expertise and experience of the Hakuhodo DY ONE (the former DAC team) become an indispensable element in leading your MA implementation to success.

The Compass for a Strategy-Less Voyage: Defining Clear Objectives and KPIs 🧭

The biggest failure factor in MA implementation was “lack of strategy”. The Hakuhodo DY ONE team begins by deeply understanding your business goals and concretizing “clear objectives” for what you want to achieve through MA. Then, they break down and design abstract KGIs like revenue growth into specific, measurable KPIs such as MQL count, sales opportunity conversion rate, and Customer Lifetime Value (LTV) improvement. This process is like providing a compass for a voyage, clarifying the “North Star” for MA utilization.

The “Adhesive” That Breaks Down Organizational Walls: Departmental Collaboration and Talent Development 🧑‍🤝‍🧑

The disconnection between marketing and sales was a fatal flaw in MA implementation. The Hakuhodo DY ONE team integrates with your organization, acting as an “adhesive” to bridge the gap between these two departments.

Flexible PoC to Minimize Risk: The Marketing Hub Plan 🛡️

MA implementation often involves significant upfront investment and time. Antsomi CDP 365 offers highly flexible Proof of Concept (PoC) options to minimize your risk before full implementation. Specifically, the Marketing Hub plan is designed to be ideal for PoC, allowing you to experience the value of Antsomi CDP 365’s data integration and MA synergy at a lower cost. This enables you to estimate the ROI in advance and confidently take the next step.

Conclusion

From our analysis, it is clear that MA implementation success is only achieved when high-performance tools and the strategy, organization, and talent to utilize them function as a cohesive whole.

This powerful combination allows you not just to implement an MA tool, but to transform into a customer-centric, data-driven organization. For FMCG, automotive, finance, and all B2C industries, this partnership leads to “fail-proof marketing automation” that provides highly optimized experiences for each customer at scale, maximizes LTV, and achieves predictable, sustainable business growth. 🚀