B2B Case Study: Revenue Growth with Unified Data & Automatic Lead Scoring, Vol. 1
Recommended for:
B2B Marketers seeking to connect digital activities directly to measurable revenue outcomes.
Sales and Marketing Managers looking for solutions to unify fragmented customer data and improve lead nurturing efficiency.
Executives interested in achieving clear ROI from digital transformation (DX) initiatives, especially in industrial or manufacturing sectors.
Webinar Overview:
Learn how a B2B company used Antsomi CDP 365 to overcome fragmented data by achieving Data Unification and establishing a Single Customer View. This foundation enabled them to implement Automatic Lead Scoring, resulting in a clear visualization of sales pipeline contribution and a stable acquisition of 100+ online inquiries per month.
Session Details:
Duration: 7 minutes
Agenda:
1. Introduction & Core Challenge: The B2B digital imperative post-pandemic and the need for lead nurturing.
2. Antsomi CDP 365 Implementation: Data Unification across channels to establish the 360-degree customer view and implementation of Automatic Lead Scoring.
3. Impact & Visualization: successfully visualizing the increased revenue contribution and ROI.