From ROAS to Real Profit: A Sustainable Growth Strategy
Recommended for:
Performance marketers needing to shift focus from short-term ROAS metrics to sustainable, long-term customer value.
Business leaders prioritizing real profitability and unit economics over superficial advertising performance metrics.
Webinar Overview:
Discover the hidden dangers of the "ROAS Trap" and why relying solely on ad spend efficiency misleads marketers. Learn how to prioritize sustainable growth metrics like Customer Lifetime Value (LTV) and CAC, utilizing Customer Data Platforms to unify insights and drive genuine, long-term business profitability.
Session Details:
Duration: 7 minutes
Agenda:
1. The Allure & The Trap of ROAS: Examining why marketers obsess over Return on Ad Spend and revealing the "ROAS Trap," where prioritizing short-term campaign efficiency blinds businesses to long-term profitability and stagnates new growth.
2. Metrics That Truly Matter: Shifting focus from simple revenue efficiency to sustainable KPIs like Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC), aiming for a healthy 3:1 LTV:CAC ratio to ensure long-term business viability.
3. The Path to Real Profit: Implementing a Customer Data Platform (CDP) to unify fragmented data, enable precise segmentation, and drive personalized strategies that boost both retention and new customer acquisition for genuine profitability.