B2B Case Study: Revenue Growth with MQL Prioritization & Automated Nurturing, Vol. 2
Recommended for:
B2B Marketers aiming to optimize lead conversion and sales-marketing alignment.
Sales Leaders seeking to prioritize high-potential leads and enhance sales efficiency.
Marketing & Sales Operations professionals interested in automating personalized nurturing and continuous improvement.
Webinar Overview:
Discover how a B2B company built upon its digital foundation (from Vol. 1) to overcome overwhelming lead volumes. This session reveals their strategy for defining Marketing Qualified Leads (MQLs), implementing advanced lead scoring, and creating automated, personalized nurturing journeys to significantly improve sales prioritization, conversion rates, and overall operational efficiency.
Session Details:
Duration: 7 minutes
Agenda:
1. Introduction & New Challenge: Managing high lead volumes and the need for efficient prioritization.
2. MQL Strategy & Lead Scoring: How to define, score, and segment leads ("Hot," "Warm," "Cold") for optimal sales engagement.
3. Sales & Marketing Alignment: Utilizing an MQL dashboard and automated nurturing to streamline follow-up and personalize customer experience.