Choosing the Right CDP: Your Path to Customer-Centric DX
Recommended for:
1. Marketing executives: Seeking to unify fragmented customer data for personalized, high-impact multi-channel campaigns.
2. Data professionals and IT managers: Looking for scalable solutions to streamline identity resolution and integration.
Webinar Overview:
Learn how to select the ideal Customer Data Platform through a structured five-step roadmap. Discover key evaluation pillars like data management and activation to unify fragmented customer views. This guide emphasizes setting clear goals and finding a strategic partner to transform your data into a powerful asset for long-term growth.
Session Details:
Duration: 7 minutes
Agenda:
1. Why You Need a CDP: Understanding the modern challenge of fragmented customer data across disconnected systems and the necessity of creating a unified, 360-degree customer view.
2. Laying the Foundation: Preparing for success by setting measurable goals, assessing your company's digital readiness, and defining high-impact use cases to guide vendor selection.
3. Key Evaluation Criteria: Breaking down complex features into four essential pillars—Data Management, Activation, Intelligence, and Usability—to avoid common project pitfalls.
4. Making the Final Decision: Navigating the due diligence process through RFPs, customized vendor demos, and proof-of-concept pilots to ensure a perfect fit before investment.
5. Choosing the Right Partner: Shifting the mindset from buying software to selecting a long-term strategic partner invested in your organization's growth and success.