About H+ CDP Official Resources

"H+ CDP Official Resources" is a knowledge hub for digital marketing and data utilization operated by H+ (Hakuhodo Plus).

With the arrival of the cookieless era and the rapid evolution of AI, corporate marketing is facing unprecedented change. However, amidst the vast sea of data and tools, the "truly valuable customer experience" is often lost.

This site provides expertise on data integration centering on CDP (Customer Data Platform), success stories from the global market, and insights on AI utilization that are reshaping the future of marketing.

We support the moment when data transforms from a mere sequence of numbers into "an asset for deeply understanding customers and moving their hearts."

01. Integration of Online and Offline

It aggregates customer data scattered across various touchpoints such as websites, apps, physical stores, and CRM into "H+ CDP". By integrating fragmented data, it visualizes the true form of each customer (360-degree view).

02. Real-time Personalization

Leveraging advanced solution foundations like "Antsomi CDP 365", it seamlessly connects data collection to utilization. AI instantly determines "what the customer wants now" and automates marketing actions at the optimal timing and channel.

03. Maximizing Marketing ROI

The mission of H+ CDP is not just to store data, but to function as an "engine that generates revenue." From lead nurturing to improving existing customer loyalty, it accelerates business growth through data-driven decision-making.

H+ is a strategic network formed by Hakuhodo and Hakuhodo DY ONE, dedicated to empowering your digital future.

Rooted in Hakuhodo's philosophy of "Sei-katsu-sha Insight" (a holistic understanding of people), we seamlessly integrate data, technology, and creativity. Our mission is to go beyond mere operational efficiency to create new brand experiences that truly move people.

H+ CDP serves as the core data foundation within the comprehensive solutions offered by H+, enabling businesses to deeply understand their customers and drive sustainable growth.