Smarter Website Renewal: Build Your Data Asset, Not Just a Prettier Homepage
Recommended for:
1. The Growth-Oriented Executive: Marketing leaders aiming to transform their website from a static brochure into a revenue-generating engine.
2. The Data-Savvy Strategist: Digital professionals looking to integrate first-party data strategies during their upcoming website renewal projects.
Webinar Overview:
Learn why design-focused website renewals often fail and discover the transformative power of a data-first strategy. This video guide explains how leveraging first-party data and Customer Data Platforms effectively turns your site from a static brochure into a dynamic engine for personalization and measurable business growth.
Session Details:
Duration: 6 minutes
Agenda:
1. The Strategic Shift & Common Pitfalls: Moving beyond "Design-Only" approaches and identifying the four critical mistakes companies make, such as prioritizing trends over utility and failing to adapt to privacy changes.
2. The Power of First-Party Data: Leveraging customer data (browsing history, purchases) as "gold dust" to unlock deep personalization, resulting in higher conversion rates and stronger customer loyalty.
3. The 4-Step Success Blueprint: Implementing a modern data infrastructure using tools like Antsomi CDP 365 to unify customer profiles, enable server-side tagging, and ensure a transparent, privacy-first approach.
4. From Brochure to Growth Engine: Transforming the website from a static digital storefront into a dynamic, intelligent engine that drives measurable business growth and marketing ROI.