What’s the difference? CDP vs CRM vs MA
Recommended for:
1. The Frustrated Marketer: Marketing managers struggling with fragmented data and personalization limits across CRM and MA channels.
2. The Strategic Leader: Forward-thinking leaders aiming to modernize their tech stack for unified customer insights and future growth.
Webinar Overview:
Discover why traditional CRM and Marketing Automation tools often fail to provide a complete customer view. Learn how a Customer Data Platform (CDP) solves data fragmentation by unifying online and offline interactions into a single profile, empowering you to deliver real-time, hyper-personalized experiences that drive sustainable growth.
Session Details:
Duration: 6 minutes
Agenda:
1. The Data Fragmentation Challenge: Addressing the core problem of having "too much data" trapped in isolated silos (website, apps, stores), which makes seeing the complete customer journey impossible.
2. Limitations of Legacy Tools (CRM & MA): Analyzing why traditional systems like CRM (limited to known data) and Marketing Automation (limited to online behaviors) fail to provide a 360-degree view of the customer.
3. The CDP Solution (Single Source of Truth): Introducing the Customer Data Platform as the central hub that collects, cleans, and unifies all online and offline data into persistent profiles for real-time activation.
4. Strategic Shift for Future Growth: Redefining the modern tech stack by placing CDP at the core to power smarter campaigns, hyper-personalization, and sustainable business growth.