H+ CDP Logo

ETL (Extract, Transform, Load)

The traditional, three-step data integration procedure used to blend data from multiple sources. Data is first 'Extracted' from its original system, 'Transformed' into a clean, standardized format suitable for analysis, and finally 'Loaded' into a centralized destination like a data warehouse or CDP for business use.
← Back to Glossary Index

Want to see H+ CDP in action?

Experience how unified customer data can transform your business results with a free, personalized demo.

Request a Demo