Lookalike Audience

An advanced audience targeting feature provided by major advertising platforms that utilizes machine learning algorithms to identify and reach new users who share similar demographics, interests, and online behaviors with a company's best existing customers. It is a highly effective way to scale ad campaigns while maintaining relevance and high conversion rates.

← Back to Glossary Index

Want to see H+ CDP in action?

Experience how unified customer data can transform your business results with a free, personalized demo.

Request a Demo