Opt-In / Opt-Out

The critical permission-based mechanism in digital marketing regarding data collection and communication. "Opt-in" is the proactive action a user takes to explicitly grant a company permission to send them marketing messages or track their data. "Opt-out" is the legally required process allowing users to easily withdraw that permission and unsubscribe at any time.

← Back to Glossary Index

Want to see H+ CDP in action?

Experience how unified customer data can transform your business results with a free, personalized demo.

Request a Demo