Unlocking Data-Driven Growth from Offline Events with Antsomi CDP 365, Vol.1
Recommended for:
1. The ROI-Focused Event Marketer Event marketers struggling to measure ROI and capture lasting value from physical brand activations.
2. The Data-Driven Strategist Digital leaders aiming to unify offline-online customer data for predictable revenue growth.
Webinar Overview:
Discover how to transform offline events into measurable growth engines using the OMO model. Learn to bridge the gap between physical and digital worlds with Customer Data Platforms that unify data, predict behavior, and automate engagement, turning fleeting experiences into lasting revenue and business impact.
Session Details:
Duration: 5 minutes
Agenda:
1. The Offline Event Dilemma: Addressing the critical gap between creating powerful, sensory brand experiences and the inability to capture tangible data or prove ROI once the event concludes.
2. The Strategic Shift (OMO Model): Exploring the transition from "one-off" event spending to an "Online-Merge-Offline" strategy, creating a continuous loop where digital channels drive attendance and offline data fuels future engagement.
3. The Solution (Antsomi CDP 365): Overcoming data silos and technical hurdles by implementing a Customer Data Platform to unify fragmented data, enable AI-driven predictions, and automate personalized follow-ups.
4. Measurable Growth & Transformation: Turning events from cost centers into revenue engines by establishing a 360-degree customer view that reveals hidden interests and drives long-term business value.