Unlocking Data-Driven Growth from Offline Events with Antsomi CDP 365, Vol.3
Recommended for:
1. The ROI-Focused Marketer FMCG marketers seeking to measure ROI and capture actionable data from offline events.
2. The Data-Driven Strategist Brand managers wanting to bridge offline experiences with digital customer data strategies.
Webinar Overview:
Discover strategies to transform offline FMCG events into data-driven growth engines using Antsomi CDP 365. Learn how to capture attendee insights through gamification, track real-time behavior, and measure ROI, ultimately converting brief interactions into long-term Customer Lifetime Value and tangible sales results for your brand.
Session Details:
Duration: 6 minutes
Agenda:
1. The "Data Black Box" Challenge: Addressing the common issue where offline FMCG events generate buzz but lack measurable data, necessitating a shift from simple footfall counts to tracking Customer Lifetime Value (LTV).
2. Pre-Event & Real-Time Engagement: Utilizing Antsomi CDP 365 to build customer profiles through online gamification before the event, and capturing live attendee behavior using QR codes and beacons to trigger instant incentives.
3. Post-Event Strategy & Cross-Selling: Leveraging collected data to transform attendees into loyal customers by identifying latent needs, conducting targeted surveys, and promoting relevant products across the brand portfolio.
4. Tangible Impact & ROI: Demonstrating how a data-driven approach solves the measurement problem, allowing brands to prove ROI, optimize marketing strategies, and turn excitement into measurable sales growth.