Unlocking Data-Driven Growth from Offline Events with Antsomi CDP 365, Vol.2
Recommended for:
1. Automotive Marketers Automotive marketers aiming to transform costly offline events into measurable, high-quality sales leads.
2. Data-Driven Event Strategists Event managers seeking actionable strategies to prove ROI by integrating offline and online customer data.
Webinar Overview:
Discover how to transform offline automotive events into measurable business growth engines using advanced customer data platforms. Learn actionable strategies for smart pre-event targeting, capturing real-time attendee behavior, and automating personalized post-event nurturing to effectively convert booth interactions into high-value sales leads and finally prove tangible event ROI.
Session Details:
Duration: 7 minutes
Agenda:
1. The Offline Data Challenge: Shifting the mindset from viewing events as expensive "shots in the dark" to recognizing them as strategic business engines for relationship building.
2. Pre-Event Smart Targeting: Laying the groundwork for success by using Antsomi CDP 365 to build rich customer profiles and deploy AI-optimized, personalized invitations before the event starts.
3. Real-Time Engagement: Transforming the physical venue into a live data hub using tech like QR codes and beacons to capture attendee behavior and empower sales teams with instant insights.
4. Post-Event Growth: Turning booth traffic into tangible results by automatically segmenting leads based on intent (e.g., high-intent vs. information gathering) and delivering customized follow-up content.
5. The New Event ROI: Moving beyond guesswork to prove business value through integrated data visualization, allowing for measurable investments and optimized future strategies.