Why CDPs Fail & How to Succeed: Your Blueprint for Growth, Vol.1
Recommended for:
1. The "Turnaround" Segment Marketing executives struggling to derive meaningful ROI from their existing, underperforming Customer Data Platform investments.
2. The "Implementation" Segment Business leaders planning to implement a CDP who seek strategies to avoid costly implementation failures.
Webinar Overview:
Discover the root causes behind "Zombie CDPs" and learn how to transform your platform into a success. This video analyzes three critical pitfalls—lack of direction, data silos, and poor ROI framing—providing actionable strategies to turn your investment into a powerful, revenue-generating asset.
Session Details:
Duration: 7 minutes
Agenda:
1. The "Zombie CDP" Phenomenon: Exploring the gap between the incredible promise of 360-degree customer views and the reality of expensive, lifeless platforms that fail to deliver value.
2. Strategic & Operational Pitfalls: Analyzing the critical mistakes of having "No Compass" (treating implementation as the goal) and building on a "Bad Foundation" of poor data quality and organizational silos.
3. Reframing the ROI Mindset: Shifting the investment justification from a defensive IT "cost center" focused on savings to an offensive marketing "profit center" focused on revenue growth.
4. The Path to Success: A summary of actionable strategies—Clear Purpose, Collaborative Foundation, and Offensive ROI—to turn a failing CDP into a high-value strategic asset.