Why CDPs Fail & How to Succeed: Your Blueprint for Growth, Vol.2
Back to Vol.1.
Recommended for:
1. The Strategic Decision Maker Marketing executives and digital leaders seeking strategies to maximize ROI from customer data investments.
2. The Operational Implementer Data and marketing professionals struggling with implementation challenges like data quality and organizational silos.
Webinar Overview:
Discover the secrets behind successful Customer Data Platform projects and why many fail. Learn to avoid traps like vague goals and poor data, implement a "Quick Win" blueprint to build momentum, and foster a data-driven culture that delivers real business value through actionable real-world examples.
Session Details:
Duration: 8 minutes
Agenda:
1. The High-Stakes Game: Understanding the promise of a unified customer view versus the reality of why so many Customer Data Platform (CDP) projects fail despite high costs.
2. Three Common Traps: Identifying the key pitfalls that derail implementations: vague objectives without strategic alignment, poor data quality ("garbage in, garbage out"), and siloed teams lacking collaboration.
3. The Quick Win Blueprint: Outlining a strategy to build momentum by starting with a focused Proof of Concept (PoC) and measuring success through the "Value Up Model" (Hard ROI vs. Strategic ROI).
4. Lessons from Success: Examining real-world examples from global companies (beverage, apparel, food delivery) that used CDPs to drive profitability, agility, and a data-driven culture.
To be continued in Vol.3.