Why CDPs Fail & How to Succeed: Your Blueprint for Growth, Vol.3
Recommended for:
1. The Frustrated Marketer (Fixing the Problem) Marketing executives struggling to prove ROI and value from their current complex data platforms.
2. The Cautious Adopter (Starting Smart) Business leaders seeking a low-risk, strategic entry point into customer data platform adoption.
Webinar Overview:
Discover the blueprint for CDP success by combining integrated "delivery" technology with expert strategy to overcome common pitfalls like data silos. Learn how to bridge the gap between insights and action, prove ROI through low-risk implementation, and transform your platform into a strategic growth engine for your business.
Session Details:
Duration: 6 minutes
Agenda:
1. The CDP Promise & Peril: Addressing the critical gap between the high expectations of Customer Data Platforms and the reality of costly failures caused by fuzzy strategies, data silos, and difficult-to-prove ROI.
2. The Experience Integration Engine: Introducing a new solution architecture that fuses a "Delivery CDP" (Antsomi CDP 365) with expert strategic execution (Hakuhodo DY ONE), likened to pairing a state-of-the-art kitchen with a renowned chef.
3. Smart Implementation & Growth: Outlining a low-risk approach to adoption through focused Proof of Concept (PoC) campaigns that demonstrate immediate value, transforming the CDP from a complex IT cost into a strategic asset for business growth.