Smarter Website Renewal: Build Your Data Asset, Not Just a Prettier Homepage
Learn why a design-only renewal is a missed opportunity. Discover how to build a first-party data asset with a CDP.
October 2025View Details »
Hikaru Honda
Global Producer
Joined Hakuhodo DY ONE in 2022 within the Global Business Division.
Her initial responsibilities included collaboration with E-commerce solution vendors.
Since 2024, she has been engaged in CDP operation support and consulting.
Written by Hikaru Honda
How to Succeed with Marketing Automation: Why It Fails, Vol. 1
Discover why many Marketing Automation projects fail. This paper analyzes the key pitfalls across organization, strategy, and data.
October 2025View Details »
Last-Minute Strategies for 2025 Holiday Marketing
Discover 2025 holiday marketing success. Maximize profits from Black Friday to New Year using data-driven CDP strategies.
October 2025View Details »
Antsomi FAQ: Data Security
Discover Antsomi CDP 365's data security and flexible integrations that let you use customer data with total peace of mind.
October 2025View Details »
Antsomi FAQ: Maximizing Ad Performance with CDP
Learn to turn ad clicks into high LTV customers. Use your CDP to create smarter ad segments for precise retargeting.
October 2025View Details »
Antsomi FAQ: Segmentation and Tracking
Discover how Antsomi CDP 365's AI-powered segmentation and cross-device tracking unify customer data for true personalization.
October 2025View Details »
Unlocking Data-Driven Growth from Offline Events with Antsomi CDP 365, Vol.2
Discover how Antsomi CDP 365 transforms automotive events into data-driven success by maximizing lead generation, enabling real-time personalization, and optimizing long-term customer nurturing for marketers.
October 2025View Details »
Unlocking Data-Driven Growth from Offline Events with Antsomi CDP 365, Vol.3
Discover how Antsomi CDP 365 transforms FMCG offline events. Enhance customer insights, personalize experiences, and build brand loyalty in a competitive market for sustainable growth and ROI.
October 2025View Details »
Unlocking Data-Driven Growth from Offline Events with Antsomi CDP 365, Vol.1
Discover how Antsomi CDP 365 leverages data to transform offline events into powerful engines for customer growth and new revenue for businesses.
October 2025View Details »
Why CDPs Fail & How to Succeed: Your Blueprint for Growth, Vol. 3
Discover the secret to CDP success: The powerful partnership between Hakuhodo DY ONE and Antsomi CDP 365. This easy-to-follow plan turns your CDP cost into a strong asset for guaranteed, fast business growth.
October 2025View Details »
From ROAS to Real Profit: A Sustainable Growth Strategy
Discover why a high ROAS doesn't always lead to sustainable growth. This paper reveals the "ROAS Trap" —a narrow focus on short-term metrics that can hide profitability issues and stagnate new customer acquisition. Learn how to implement business-critical KPIs like Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC) to build a truly effective marketing strategy for long-term success.
October 2025View Details »
Accelerating Auto Sales: A CDP & Chatbot Guide to Lead Nurturing, Vol.2
Discover how Antsomi CDP 365 + Chatbot revolutionizes automotive & motorcycle lead generation and nurturing. Prevent lost leads, boost test drive rates, and increase application conversions through intelligent customer data management and seamless chatbot integration. Learn to achieve unprecedented efficiency and elevate customer experience.
October 2025View Details »