Back to Vol.1 & Vol.2.

Recommended for:

1. The ROI-Focused Marketer FMCG marketers seeking to measure ROI and capture actionable data from offline events.

2. The Data-Driven Strategist Brand managers wanting to bridge offline experiences with digital customer data strategies.

Webinar Overview:

Discover strategies to transform offline FMCG events into data-driven growth engines using Antsomi CDP 365. Learn how to capture attendee insights through gamification, track real-time behavior, and measure ROI, ultimately converting brief interactions into long-term Customer Lifetime Value and tangible sales results for your brand.

Session Details:

Duration: 6 minutes

Agenda:

1. The "Data Black Box" Challenge: Addressing the common issue where offline FMCG events generate buzz but lack measurable data, necessitating a shift from simple footfall counts to tracking Customer Lifetime Value (LTV).

2. Pre-Event & Real-Time Engagement: Utilizing Antsomi CDP 365 to build customer profiles through online gamification before the event, and capturing live attendee behavior using QR codes and beacons to trigger instant incentives.

3. Post-Event Strategy & Cross-Selling: Leveraging collected data to transform attendees into loyal customers by identifying latent needs, conducting targeted surveys, and promoting relevant products across the brand portfolio.

4. Tangible Impact & ROI: Demonstrating how a data-driven approach solves the measurement problem, allowing brands to prove ROI, optimize marketing strategies, and turn excitement into measurable sales growth.

Industry: FMCG

Unlocking Data-Driven Growth from Offline Events with Antsomi CDP 365, Vol.3

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