How to Succeed with Marketing Automation (Vol.1): Why It Fails
Recommended for:
1. Frustrated Practitioners: Marketing managers frustrated by underutilized automation tools and seeking to fix poor ROI.
2. Strategic Leaders: Executives aiming to transform failing marketing systems into aligned, revenue-generating strategic growth engines.
Webinar Overview:
Discover why marketing automation often fails to deliver on its promise, becoming an expensive liability. This video breaks down the three critical pitfalls causing these failures—organizational silos, undefined strategy, and flawed data—explaining why true success requires a strategic business transformation rather than just a technical fix.
Session Details:
Duration: 7 minutes
Agenda:
1. The Reality Check: Exploring the gap between the promise of Marketing Automation (MA) as a growth engine and the reality where it often becomes just an expensive email distribution tool.
2. Pitfall #1 (Organizational Silos): Addressing the invisible walls between Marketing and Sales, where misaligned goals (quantity vs. quality) cause the process to break down.
3. Pitfall #2 (Strategy Gaps): Highlighting the dangers of launching without specific targets, the "set it and forget it" mentality, and the lack of sufficient content fuel.
4. Pitfall #3 (Flawed Data): Understanding the "Garbage In, Garbage Out" principle, where poor data integration leads to ineffective personalization and significant revenue loss.
5. The Path to Success: Shifting the mindset from viewing MA as a technical task to a strategic business transformation that requires cross-departmental alignment.