How to Succeed with Marketing Automation (Vol.2): A Plan for Success
Back to Vol.1.
Recommended for:
1. Frustrated Practitioners: Marketing managers feeling stuck using expensive automation tools only for basic email newsletters.
2. Strategic Leaders: Business leaders aiming to transform marketing operations into a strategic, data-driven revenue engine.
Webinar Overview:
Discover how to evolve your marketing automation from a basic email tool into a strategic growth engine. Learn to navigate the four-level maturity model, prioritize strategy over technology, and align your organization to maximize customer lifetime value and drive sustainable revenue through data-driven optimization.
Session Details:
Duration: 6 minutes
Agenda:
1. The Strategic Shift: Moving beyond using marketing automation as an "expensive newsletter tool" to building a strategic foundation that maximizes Customer Lifetime Value (LTV).
2. The MA Maturity Model: Navigating the four evolutionary levels—from basic "Broadcast Marketing" to "Optimizing" with AI—to transform your platform into a competitive revenue engine.
3. Essential Keys to Success: Prioritizing strategy before technology and breaking down organizational silos to create a unified partnership between sales and marketing.
4. Measurable Impact & ROI: Showcasing real-world results, including an e-commerce brand achieving 35x ROI through SMS flows and a B2B company generating $1.5M in pipeline via content integration.
5. The Engine of Returns: Establishing a self-improving loop where user data and AI analytics continuously refine strategy to drive predictable, scalable growth.
To be continued in Vol.3.