How to Succeed with Marketing Automation (Vol.3): Partnership and Strategy
Recommended for:
1. Frustrated Practitioners: Marketing professionals struggling with fragmented data and underperforming automation tools seeking actionable strategic improvements.
2. Organizational Leaders: Business leaders aiming to unify sales and marketing teams through data-driven strategies for sustainable growth.
Webinar Overview:
Discover why Marketing Automation often fails and learn the two-part strategy to finally achieve success. By combining Antsomi CDP 365's unified data foundation with Hakuhodo DY ONE's expert strategic guidance, you can break down organizational silos, align teams, and build a fail-proof system for sustainable growth.
Session Details:
Duration: 5 minutes
Agenda:
1. Core Challenge (Why MA Fails): Breaking down the four main culprits behind failed marketing automation projects, including organizational silos, lack of strategy, and critical data quality issues.
2. The Data Foundation (Antsomi CDP 365): Establishing a "Single Source of Truth" by unifying scattered customer data into real-time, 360-degree profiles that act as the essential fuel for your automation engine.
3. The Strategic Compass (Hakuhodo DY ONE): Partnering with experts to define "North Star" business goals and implementing Service Level Agreements (SLAs) to effectively bridge the gap between sales and marketing teams.
4. The Fail-Proof Partnership: Combining powerful technology with expert strategy to build a customer-centric system that drives predictable, sustainable business growth and maximizes customer lifetime value.