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From ROAS to Real Profit: A Sustainable Growth Strategy
ArticlesWhite Paper

From ROAS to Real Profit: A Sustainable Growth Strategy

Discover why a high ROAS doesn't always lead to sustainable growth. This paper reveals the "ROAS Trap" —a narrow focus on short-term metrics that can hide profitability issues and stagnate new customer acquisition. Learn how to implement business-critical KPIs like Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC) to build a truly effective marketing strategy for long-term success.

October 2025View Details »

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